Your data,
your rights.
How DrinkFitLab collects and uses data, and the terms that govern use of this website.
Effective date: May 1, 2026 · Last updated: May 2026
We don’t sell your data
Your personal information is never sold to third parties.
Cookies used
Analytics and essential cookies only. No advertising trackers.
Contact for privacy
Privacy Policy — Section 1
What We Collect
DrinkFitLab collects limited data in two ways: information you provide directly, and data collected automatically when you browse the site.
Information you provide
| Data | Where collected | Why |
|---|---|---|
| Name | Contact form | To address your message |
| Email address | Contact form | To reply to your enquiry |
| Message content | Contact form | To respond to your request |
Data collected automatically
| Data | Source | Why |
|---|---|---|
| Pages visited, time on site, referral source | Google Analytics | To understand which content is helpful and how visitors find us |
| Browser type, device type, approximate location (country/region) | Google Analytics | To optimise the site for the devices and regions our readers use |
| IP address (anonymised) | Server & analytics | Security and aggregate analytics; IP anonymisation is enabled |
We do not collect sensitive personal data such as health records, financial information, government ID numbers, or precise geolocation data.
Privacy Policy — Section 2
How We Use Your Data
We use the data we collect only for the following purposes:
| Purpose | Legal basis |
|---|---|
| Responding to contact form messages | Legitimate interest / contract performance |
| Improving site content and user experience | Legitimate interest (aggregated analytics) |
| Detecting and preventing security issues | Legitimate interest |
| Complying with legal obligations | Legal obligation |
We do not use your data for advertising targeting, profiling, or any automated decision-making that produces legal or significant effects on you. We do not sell, rent, or trade your personal data to any third party for commercial purposes.
Privacy Policy — Section 3
Cookies
Cookies are small text files stored on your device when you visit a website. DrinkFitLab uses cookies in the following categories:
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| WordPress session | Maintains site functionality | Session | |
| _ga, _gid | Google Analytics — tracks page views and sessions (anonymised) | Up to 2 years | |
| _gat | Google Analytics — throttles request rate | 1 minute | |
| wpforms_* | WPForms — stores form state to prevent duplicate submissions | Session |
Managing cookies
You can control and delete cookies through your browser settings. Disabling analytics cookies will not affect your ability to read content on DrinkFitLab, but some functional features (like contact forms) may be impacted if essential cookies are blocked.
For instructions on managing cookies in your browser, visit allaboutcookies.org.
Privacy Policy — Section 4
Third-Party Services
DrinkFitLab uses the following third-party services that may process data in connection with your visit:
| Service | Purpose | Their privacy policy |
|---|---|---|
| Google Analytics | Aggregated site usage statistics | policies.google.com/privacy |
| WPForms | Contact form processing | wpforms.com/privacy-policy |
| WordPress / Hosting provider | Website infrastructure and server logs | Varies by host — consult your hosting provider |
We do not use Facebook Pixel, advertising networks, retargeting scripts, or any third-party trackers beyond those listed above.
Privacy Policy — Section 5
Your Rights
Depending on your location, you may have the following rights regarding your personal data. To exercise any of these rights, email us at [email protected].
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Ask us to correct inaccurate or incomplete personal data.
Right to Erasure
Request deletion of your personal data (“right to be forgotten”), where applicable.
Right to Restrict Processing
Ask us to limit how we use your data in certain circumstances.
Right to Portability
Receive your data in a structured, machine-readable format.
Right to Object
Object to processing based on legitimate interests, including analytics.
CCPA (California residents): You have the right to know what personal information is collected, request deletion, and opt out of the sale of personal data. We do not sell personal data.
GDPR (EEA/UK residents): You have the right to lodge a complaint with your national supervisory authority if you believe your data has been mishandled.
Privacy Policy — Section 6
Data Retention
We retain personal data only for as long as necessary for the purpose it was collected:
| Data type | Retention period |
|---|---|
| Contact form submissions | 12 months from the date of receipt, then permanently deleted |
| Google Analytics data | 14 months (configured in GA4 data retention settings) |
| Server access logs | 30 days, as set by the hosting provider |
Privacy Policy — Section 7
Children’s Privacy
DrinkFitLab is not directed at children under the age of 13, and we do not knowingly collect personal data from children. If you believe a child has submitted personal data through our contact form, please contact us at [email protected] and we will delete it promptly.
Terms of Use — Section 1
Acceptance of Terms
By accessing or using DrinkFitLab.com, you agree to be bound by these Terms of Use and our Privacy Policy. If you do not agree to these terms, please do not use this website.
These terms apply to all visitors, users, and anyone who accesses or uses the site. DrinkFitLab reserves the right to update these terms at any time. Continued use of the site after changes are posted constitutes acceptance of the revised terms.
Terms of Use — Section 2
Intellectual Property
All content published on DrinkFitLab.com — including but not limited to articles, recipes, photography, graphics, logos, and page layouts — is the property of DrinkFitLab and is protected by applicable copyright and intellectual property laws.
What you may do
You may share links to DrinkFitLab articles on social media, in newsletters, or on other websites. Brief quotations (under 50 words) with a clear attribution link back to the original article are permitted for commentary or educational purposes.
What you may not do
You may not reproduce, republish, scrape, copy, or distribute full articles, recipes, or substantial portions of our content on any website, platform, or publication — commercial or otherwise — without prior written permission. This includes AI training datasets, content aggregators, and content farms.
To request syndication rights or content licensing, contact us at [email protected].
Terms of Use — Section 3
Permitted Use
DrinkFitLab is provided for personal, non-commercial informational use. You agree not to use this site to:
| Prohibited use |
|---|
| Transmit spam, malware, or any harmful code |
| Attempt to gain unauthorised access to site systems or user data |
| Scrape or systematically extract content using automated tools |
| Misrepresent DrinkFitLab content or attribute false statements to us |
| Use the site in any way that violates applicable laws or regulations |
Terms of Use — Section 4
Limitation of Liability
DrinkFitLab provides content on an “as is” and “as available” basis without warranties of any kind, either express or implied, including but not limited to warranties of accuracy, completeness, or fitness for a particular purpose.
To the fullest extent permitted by law, DrinkFitLab and its author(s) shall not be liable for any direct, indirect, incidental, special, or consequential damages arising from your use of this site or reliance on its content — including but not limited to health outcomes, financial decisions, or any action taken based on information published here.
The content on this site is not a substitute for professional medical, nutritional, or dietary advice. Always consult a qualified healthcare provider before making changes to your diet or health routine. See our full Disclaimer page for details.
Terms of Use — Section 5
External Links
DrinkFitLab articles may contain links to third-party websites — including research databases (PubMed, Mayo Clinic), product retailers, and other health resources. These links are provided for convenience and reference only.
We do not control third-party websites and are not responsible for their content, privacy practices, or availability. Linking to a site does not constitute an endorsement of that site or its content. We recommend reviewing the privacy policy of any third-party site you visit.
Terms of Use — Section 6
Changes to These Terms
We may update this Privacy Policy and Terms of Use from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The “Last updated” date at the top of this page will always reflect the most recent revision.
For significant changes, we will make reasonable efforts to notify users by updating the effective date prominently. Continued use of DrinkFitLab.com after any changes constitutes acceptance of the updated terms.
Questions about these terms? Contact us at [email protected] or via the Contact page.
Questions about your data or these terms?
We’ll respond within 1–2 business days.
